Trademark Registration
Protect Your Brand andBusiness
How the Registration Process Works
1. Availability Check (Preliminary Search): We search for existing or similar trademarks beforehand to avoid objections or rejections.
2. Choosing the Right Level of Protection:
• National trademark (Greece)
• European trademark (EUIPO)
• International registration (via WIPO)
3. Filing the Application: We prepare and file the application with clear categorization of products/services (following the Nice Classification).
4. Evaluation — Objections — Opposition: The relevant authority reviews the mark. If prior rights or grounds for refusal exist, objections may be filed. We provide legal support to defend or overcome these.
5. Decision Issuance & Publication: If approved, the registration decision is issued and the trademark is publishedin the corresponding registry.
6. Duration & Renewal: Protection lasts for 10 years and can be renewed indefinitely every decade.
Common Mistakes to Avoid
• Using descriptive terms without distinctive character
• Failing to check for existing trademarks
• Choosing wrong class/category of goods or services
• Delaying renewal, risking loss of protection
• Registering only on a national level while operating in multiple markets
Our Support for You
Our team offers comprehensive assistance throughout the trademark registration
process:
• Legal & graphic assessment of your mark’s distinctiveness
• Searching and availability checks in Greece, EU, and internationally
• Advising on strategic protection
• Preparing and filing applications, handling oppositions or appeals
• Monitoring & renewal of trademarks
• Managing infringements and enforcing your rights, both extrajudicially and through litigation
Why is it Important to Register Your Trademark?
Many entrepreneurs use a name or logo without securing legal protection. This leaves them vulnerably exposed to:
• copying or imitation by competitors
• malicious misuse of their reputation by others
• legal disputes if a prior trademark exists
By registering your trademark, you obtain exclusive rights for the products or
services it covers, preventing any third party from using an identical or similar mark.
Benefits of Registration
Brand recognition without fear of imitation
• Customer trust: your trademark assures quality
• Business growth & monetization: it can be transferred, licensed, or used in franchising
• Legal protection: you have the right to take action against infringers
Types of Trademarks Recognized
Modern law (Greek, European, international) recognizes various types of marks:
• Word marks (names, phrases)
• Figurative marks (logos, designs, images)
• Composite marks (word + graphic elements)
• Three-dimensional marks (shape of product or packaging)
• Sound, multimedia, color, and holographic marks
• Position marks (placement of an element on goods)
Trademark Registration — Protect Your Brand and
Business
A trademark is any distinctive sign used to identify one business’s products or
services and distinguish them from others. It can be:
• a name
• a logo or symbol
• a sound
• a color or color combination
• a three-dimensional shape
• or even a slogan
A trademark is a key identifier of your business and reputation, and constitutes an
important intangible asset.
Our Support for You
Ideally before any public use. Early registration helps avoid legal risks and
ensures no one else trademarks it first.• If you operate only in Greece, national registration suffices.
• For broader presence in the EU, an EUIPO (European) trademark is advisable.
• If you sell or serve beyond the EU, consider international registration via WIPO.Protection lasts 10 years and can be renewed indefinitely every 10 years,
provided renewal is timely.Costs vary depending on:
• Level of protection (national, European, international)
• Number of classes/categories covered
• Legal services involved (search, filing, monitoring)
We can provide a specific quote after a free, preliminary assessment.Yes. You can register:
• only the name (word mark),
• only the logo (figurative mark),
• or as a combination (composite mark).
Strategically, registering both separately is often beneficial.If your trademark is registered, you can:
• send a cease & desist notice
• file an opposition or appeal (if it’s a new application)
• pursue legal action for infringementYes. If a mark is not used within 5 years after registration, or ceases to be used, third parties can request its cancellation for non-use.
Absolutely. Trademarks can be:
• sold or assigned
• licensed for use
• used in franchising agreementsIt is the international system that divides trademarks into 45 classes (34 for goods, 11 for services). Correct class selection is critical for full protection.
If the change is substantial, yes, a new registration is required. Minor adjustments may not, but each case should be evaluated individually.